Deep Bhatt

CMO at DeroDIgital.

SEO vs GEO

SEO vs GEO: Mastering the Future of Search Optimization in 2025

Leave a Comment / GEO, SEO /

In today’s digital landscape, the emergence of Generative Engine Optimization (GEO) is reshaping how brands are discovered online. This blog explores how SEO (Search Engine Optimization) and GEO complement each other and why mastering both is essential to future-proof your online presence. What Is Traditional SEO? SEO is the long-established practice of optimizing websites to […]

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Local SEO

Mastering “Near Me” Search Optimisation: A Local SEO Essential

Leave a Comment / Local SEO, SEO /

In today’s mobile-first world, “near me” searches have skyrocketed—think users tapping “dentist near me” or “coffee shop near me” when they’re on the go. Google reports that “open now near me” queries alone surged over 400% year-over-year, while 76% of people who search nearby mobilise to visit a business within a day, 28% even buy

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Crawl Budget optimization

Mastering Crawl Budget: Boost Your Site’s SEO Visibility

Leave a Comment / SEO /

Crawl budget plays a crucial role in determining how effectively and frequently search engine bots like Googlebot crawl and index your website. While most small sites aren’t affected, larger or frequently updated websites must manage their crawl budget strategically to ensure essential pages are discovered and ranked promptly. What Is Crawl Budget and Why Does

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Competitor Analysis in Local SEO

Competitor Analysis in Local SEO: How to Gain a Strategic Edge for Your Business

Leave a Comment / Local SEO, SEO /

In today’s hyper-competitive local markets, businesses are not just fighting for foot traffic—they’re competing fiercely for online visibility. And when it comes to local SEO, understanding your competition is no longer optional—it’s essential. If your competitors are ranking above you on Google Maps or in local search results, they’re getting more traffic, more clicks, and

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Conversational Search

Conversational Search: The Future of User Intent & SEO

Leave a Comment / Conversational Search, GEO, SEO /

In the fast-evolving digital marketing landscape, conversational search is not just a trend — it’s a revolution in the way users interact with search engines. From voice assistants like Siri and Alexa to AI-powered tools like ChatGPT and Gemini, search behavior is rapidly shifting from keywords to natural, human-like conversations. At Dero Digital, we believe

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Generative Engine Optimization

Generative Engine Optimization (GEO): The Future of AI-Driven Search Visibility

Leave a Comment / GEO, SEO /

In the rapidly evolving digital landscape, traditional SEO strategies are no longer sufficient to maintain a strong online presence. The emergence of AI-driven search engines and generative AI models has introduced a new paradigm: Generative Engine Optimization (GEO). This innovative approach focuses on enhancing content visibility within AI-generated responses, ensuring that your brand remains prominent

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